Jampp

About Jampp

Jampp is the growth platform of choice for on-demand apps worldwide. They unlock programmatic advertising to drive incremental performance. A demand-side platform (DSP) at heart, Jampp leverages unique contextual and behavioral signals to deliver customers and in-app purchases through programmatic user acquisition and retar geting.

The Challenge 

Due to the increasing traffic for mobile ads bidding, Jampp can’t sacrifice performance when they make decisions regarding product architecture (bids are made under 300ms). Also, they can’t sacrifice reliability when collecting information about the customer cause that’s another business value to their end customers.

Key facts:

• +300K monthly costs in the AWS platform.
  
• 70% of costs represent Amazon EC2, AWS RDS, and AWS S3.
• Already using a mixed Spot/Saving plan strategy.

Detection of immediate savings:

• Detect resources right-sizing improvements
• Define the best-combined purchase strategy
• Propose alternatives to features and services
• Plan for components refactoring

Improvement of costs governance:

• Present suggestions on how to control costs
• Propose resources visibility and ownership scope
• Suggest controls in costs evolution
• Educate on how to alert proactively on unexpected peaks of costs