The case of Doc.Activator migrating to the cloud and redesigning
its platform to enhance user experience
Doc.Activator, from Activator Methods International, has been a leader in the chiropractic field since 1967, setting the global standard in instrument-assisted adjustments through its renowned Activator Method. With a legacy built on decades of clinical research, the company has provided chiropractors with innovative tools and comprehensive training to transform chiropractic care worldwide. However, despite its success in the industry, its digital platform did not optimally reflect this level of innovation.
Doc.Activator, a leader in chiropractic education and resources, faced several technological challenges that hindered the growth and efficiency of its platform. The original infrastructure, based on WordPress, had become outdated and was not aligned with the current needs of its users. Among the main pain points were a poor user experience (UX) that made navigating the platform difficult, especially for new users who faced a complicated onboarding process before they could effectively use the system.
Additionally, the platform lacked seamless integration with social media, making it difficult for chiropractors to promote themselves and interact with potential patients. Security was another major concern, as the system did not have adequate measures to protect users’ sensitive information. In terms of SEO, the platform was not optimized, limiting its visibility in search engines and reducing opportunities to attract new users.
The system also imposed a significant operational burden on administrators, who had to manage repetitive, manual tasks, reducing overall efficiency. The lack of a responsive design meant the platform was not accessible across different devices, while usability was hindered by a confusing structure and unintuitive navigation, especially when users tried to interact between the chiropractor profiles and the Activator sales page. These issues created a frustrating experience for both users and administrators, generating a growing need for a complete platform overhaul.
In response to the technological challenges faced by the platform, the DinoCloud team proposed a comprehensive solution based on migrating Doc.Activator to AWS infrastructure. This move was key to improving the scalability, security, and accessibility of the platform, which had previously been limited by an outdated WordPress system.
Migrating to AWS allowed the modernization of the technological infrastructure, providing a more robust environment. This was a crucial step in developing an optimized, modern web app that offered a smoother user experience, resolving issues related to confusing navigation and improving usability on mobile devices and tablets.
The DinoCloud method
The development process was structured using an agile approach with Scrum, divided into three key phases:
At DinoCloud, we specialize in transforming a company’s existing infrastructure into a modern, scalable, high-performance, and cost-effective system designed to meet business objectives. If you’re interested in optimizing data management, enhancing analytics, and reducing costs, don’t hesitate to contact us.
Highly scalable, fully managed NoSQL database designed for single-digit millisecond performance, ideal for high-traffic applications.
Secure, scalable, and durable cloud storage for backups, disaster recovery, and big data analytics.
Authentication and authorization service that enables developers to easily add user sign-up and sign-in with multi-platform integration.
Serverless computing platform that automatically runs code in response to events and manages computing resources automatically.
Scalable and highly available DNS service that enables reliable and optimized user traffic routing.
The results achieved were highly positive and reflect the impact of the technological renewal. The user experience (UX) improved significantly, as the new platform is fully responsive, fast, and easy to use, especially on mobile devices. In addition, crucial SEO optimization was achieved, allowing the platform to improve its ranking in search engines, increasing its visibility and accessibility to users.
The automation of operational processes was another major advance, as manual tasks that were previously handled by administrators were significantly reduced. This freed up valuable time for administrators to focus on higher-value strategic tasks. Finally, the new solution provided greater autonomy to chiropractors, who can now manage their own profiles without relying on administrators, improving their efficiency and satisfaction with the platform.
A successful digital transformation
The migration to AWS and the complete redesign of the Doc.Activator platform addressed a series of technological and operational challenges, providing a comprehensive solution that modernized both the infrastructure and the user experience. By adopting a cloud-based architecture, the platform is now more agile, secure, and scalable, offering the flexibility needed to adapt to future demands without the limitations of the previous system. This change not only improved the underlying technology but also optimized usability, resulting in a much smoother and more accessible experience for end users.
This project is a clear example of how a well-executed digital transformation can have a tangible impact on productivity and customer satisfaction. By integrating advanced AWS tools and services, alongside a user-centered design approach, the platform not only optimized its performance and search engine visibility but also streamlined internal processes through automation. This allowed administrators and professionals to have greater control and autonomy. The improvements in operational efficiency, user experience, and scalability position the platform for a more competitive and dynamic future, demonstrating that investing in modern technology can be a key driver for long-term growth and success.
La automatización de los procesos operativos fue otro de los grandes avances, ya que las tareas manuales que antes recaían sobre los administradores se redujeron considerablemente. Esto permitió liberar tiempo valioso para que los administradores pudieran centrarse en tareas de mayor valor estratégico. Por último, la nueva solución otorgó mayor autonomía a los quiroprácticos, quienes ahora pueden gestionar sus propios perfiles sin necesidad de depender de los administradores, mejorando su eficiencia y satisfacción con la plataforma.
En DinoCloud, nos especializamos en crear y modernizar aplicaciones personalizadas en AWS, ofreciendo soluciones adaptadas que se alinean con los objetivos de tu negocio.
Nos dedicamos a impulsar la innovación y la eficiencia, aprovechando la infraestructura robusta de AWS para desarrollar aplicaciones escalables, nativas en la nube, que mejoran el rendimiento operativo y generan un valor duradero para tu empresa.
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