Marketing and advertising companies are constantly seeking innovative ways to reach their target audience and deliver personalized experiences. In this context, Amazon Web Services (AWS) emerges as a powerful and scalable solution.
A powerful alliance
AWS offers a comprehensive set of customized services, solutions, and over 150 partner offerings to help clients innovate faster, operate efficiently, and collaborate effectively across five key areas: customer and audience data management, enhanced data collaboration for privacy, advertising measurement and intelligence, and digital customer experience.
Technology companies in marketing and advertising can innovate faster by leveraging advanced capabilities in computing, analytics, and machine learning. This enables them to create cost-effective, scalable platforms, accelerate time-to-market for predictive analytics workloads, improve personalization, and much more.
The Merkle case study
To illustrate the benefits of AWS, consider the example of Merkle, a leader in data management, technology, and marketing services. Merkle needed a solution to efficiently and cost-effectively process large volumes of data. By turning to AWS, Merkle transformed its IT infrastructure, achieving significant efficiency gains and cost reductions.
A world of benefits:
Marketing and advertising companies can reap numerous benefits from AWS:
- Faster innovation: Leveraging advanced computing, analytics, and machine learning capabilities to create scalable, cost-effective platforms and accelerate time-to-market for predictive analytics.
- Cost performance optimization: AWS offers fast cloud processors and a variety of computing instances that optimize performance for scalable workloads with low latency.
- Improved interoperability: AWS provides customized solutions that facilitate collaboration while safeguarding customer data.
- Scalability and flexibility: Companies can quickly scale resources as needed and choose from a wide range of services and configurations.
- Cost reduction: Utilizing AWS can be more cost-effective than maintaining proprietary infrastructure.
Generative AI to scale business:
Generative artificial intelligence is transforming business operations by enhancing data-driven decision-making, optimizing omnichannel experiences, and accelerating product development. Companies use generative AI to enhance marketing campaigns across various channels. According to Gartner, “by 2025, 30% of outbound marketing messages from large organizations will be generated synthetically.”
Amazon Personalize and Amazon Bedrock:
Amazon Personalize and generative AI help clients create personalized content for marketing campaigns, enhance engagement with ads, and improve conversational chatbots. Amazon Personalize enables developers to build applications using machine learning technology similar to that used by Amazon.com for real-time personalized recommendations, facilitating integration into websites, applications, and email marketing systems.
Generative AI marketing portal on AWS:
AWS offers a portal that simplifies the generation, customization, and distribution of AI-driven content, overcoming challenges in content generation for marketing. The Generative AI Marketing Portal on AWS demonstrates how these technologies enhance the marketing channel through practical use cases and demonstrations.
Marketing and advertising companies can leverage AWS services to innovate, operate efficiently, and deliver personalized experiences to their clients, thereby staying competitive in a constantly evolving market.
